Is social media changing your life?
Tyler Shores, Senior Research Associate at the Intellectual Forum, is giving a talk with Dr Amy Orben on social media and its place in our lives at the Intellectual Forum for the Cambridge Festival, on .
Ahead of , they share their thoughts.
When you pull out your phone to take a photo, are you planning to share it on social media? Why is it so important that people 鈥 most of whom you鈥檝e never met - see the minutiae of your daily life?
鈥淚 want people to think about how weird it is that we鈥檙e posting pictures of our experiences just for the 鈥榣ikes鈥 and the 鈥榮hares鈥 鈥 and then getting disappointed if we don鈥檛 get enough,鈥 says Tyler Shores, Manager of Cambridge鈥檚 ThinkLab Programme.
鈥淭hese 鈥榠nternet points鈥 can鈥檛 be redeemed for anything - other than a self-esteem boost."
Tyler is interested in the role digital technology plays in our everyday lives. He used to work at Google analysing online user behaviour; now he鈥檚 turned to academia and is researching digital distractions. He says he鈥檚 surprised how little most people know about how social media works and how it鈥檚 influencing them.
鈥淭he fact is that when we use social media we鈥檙e being tracked and we鈥檙e being manipulated. I want us to think about how we quantify our experience in a way that isn鈥檛 really up to us 鈥 it鈥檚 based on algorithms and other people,鈥 he says.
"We can鈥檛 base our self-worth on something that鈥檚 largely out of our control." - Tyler Shores, Intellectual Forum Senior Research Associate.
Shores says that Instagram has experimented with hiding its 鈥榣ike鈥 button because users were obsessing over the number of likes their posts received 鈥 some to the point of being suicidal if they didn鈥檛 get enough. 鈥淭here鈥檚 such a binary logic to social media. But not everything in life is clearly yes or clearly no 鈥 like or don鈥檛 like, share or don鈥檛 share. I worry that we鈥檙e losing sight of being OK with ambiguity,鈥 he says.
The recent US elections highlight his point. 鈥淚 had more social media arguments with people I was ideologically aligned with than anyone else,鈥 he says. 鈥淎 lot of time if you鈥檙e not totally on my side, you鈥檙e part of the problem. This isn鈥檛 necessarily a new thing, but I feel like it has ratcheted up in terms of how often we do this now.鈥
Like many others, Shores also used social media in another way during the US election. 鈥淚 probably checked the news a thousand times,鈥 he says. 鈥淏ut how often is news actually new when you check it? We鈥檙e constantly looking for novel and interesting things. That isn鈥檛 always bad, but I want us to be aware of how much time we鈥檙e spending on it. How much time do we really need to be doing it?鈥
It wasn鈥檛 too long ago that news came just twice a day, in the morning and evening papers and bulletins. Our current 24-hour news cycle is just one example of our growing information consumption, which Shores says is contributing to a hidden epidemic of 鈥榙igital un-wellbeing鈥.
鈥淲e鈥檙e spending so much time on screens now - everyone is struggling,鈥 he says. 鈥淭he pandemic has meant we can鈥檛 interact with people normally; we鈥檙e beholden to social media because it鈥檚 our lifeline to the rest of the world right now.鈥
Dr Amy Orben, a Fellow at Emmanuel College and Visiting Research Fellow at Cambridge's MRC Cognition and Brain Sciences Unit, has spent her academic career looking at the effect of digital technologies on adolescent mental health - a topic that has received heightened interest since the start of the pandemic. She says the question of whether social media is having a positive or negative impact is not straightforward.
鈥淪ocial media gives us a different perspective on where we fit in the world,鈥 says Orben. 鈥淚 think it increases the pressure on young people: they鈥檙e not just comparing themselves with peers in their school or their environment, but almost worldwide. But on the positive side it allows them to connect with others, and teens really care about their social environment.鈥
Adolescence - between the ages of 10 and 24 - is a time when people become more attuned to what others think about them, and their perspective broadens significantly. Orben wants to know whether some people are more affected by social media than others at this age. She鈥檚 planning a new study, in collaboration with Professor Sarah Jayne Blakemore in the Department of Psychology and other colleagues at the University of Cambridge, to look at social media use and mental health in adolescents during COVID-19.
鈥淪ocial media is inherently complex, but trying to set guidelines for 鈥榗onsumption鈥 the same way we do for alcohol or food 鈥 as policy makers have tried and failed to do - is a massive oversimplification,鈥 says Orben.
Everybody uses social media differently, and it affects our lives in such a diversity of ways, that setting a recommended daily screen time is far from simple.
鈥淚f we really want to understand the effect social media is having on our lives, we need to move away from just thinking about the time spent on it, to how that time is used." - Dr Amy Orben.
Orben adds: 鈥淵ou could use it for twenty minutes to keep in touch with family abroad, or twenty minutes to look at self-harm images on Instagram, for example. The relationship with mental health is really complicated.鈥
She has found that adolescents who use more social media score lower on mental health questionnaires 鈥 but it鈥檚 not clear whether social media makes them feel worse, or whether they turn to social media more when they feel worse. And of course, social media isn鈥檛 the only thing affecting how adolescents feel.
鈥淭here are other things like sleep, parenting, and environment that all affect wellbeing. I don鈥檛 think we have the evidence yet to say we should invest lots of money into decreasing social media use, and not invest in other things like youth clubs or better mental health care for adolescents,鈥 she says.
Social media has been blamed for teen mental health problems, but has also provided a lifeline for millions during the pandemic.
It鈥檚 how young people organise mass climate change protests, but also how anti-vaxxers spread dangerous misinformation.
With a huge diversity of uses, and its effects still not fully understood, what鈥檚 the best approach to take? Shores says simply becoming more aware of our own social media habits is a good first step. And just because there鈥檚 no 鈥榤aybe鈥 button, it doesn鈥檛 mean everything is black and white.
Tyler鈥檚 top tips for healthy social media use
- Make time for screen-free time. 鈥淭ry to actively create time in your schedule when you are not on any screens or social media, eg. while taking a walk. Creating some quiet time can be a great brain break.鈥
- Try out a new digital habit or routine. 鈥淪peaking of quiet time, I personally block off mornings as screen-free/social media-free thinking time. The thing about habits is that starting small can lead to big changes: try ten minutes a day, then work your way up from there! 鈥
- Sometimes, slower is better. 鈥淓motions and moods can be contagious on social media. When you鈥檙e engaging with emotional or contentious content, take a minute (or two, or three) to move from your immediate reaction, to thinking before you reply or share.鈥
- Out of sight, out of mind. 鈥淥ur phones are excellent distraction machines - when you鈥檙e working or need to focus, try to get into the habit of keeping your phone in another room with your notifications off.鈥
- Make your bedroom a phone-free area. 鈥淪leep is one of the most important aspects of our wellbeing; I also strongly recommend reducing screen and social media time before bed.鈥
Tyler Shores and Amy Orben will be joined by James Williams, author of , in an on 22 March 2021 at 7:30pm. The event is co-hosted by the and ThinkLab.
鈥 is free to attend and .
This article was originally published by the . It is reproduced under a .